Marketing for tourism in Kenya mostly revolves around ‘‘the big five’’ charismatic large mammals. However, it is not known if these are in fact the species tourists seek and prefer to see, or what other species are important when the ‘‘big five’’ are absent. This study investigated the large mammal interests of tourists in Amboseli National Park. Tourist interests were determined by tracking tourist vehicles and observing for which animals they stopped, the duration of each stop, and which animals