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Tourism Potentials and Challenges of the Somali Region, Ethiopia

The main objective of this study was to explore tourism potentials and challenges of the Somali National Regional State, eastern Ethiopia. A qualitative research approach was employed and both primary and secondary data were collected using focus group discussions, in-depth interviews, observation, and document analysis. Rely on the thematic analyses made; this research found out that the study area has ample cultural, historical, natural, archaeological, and religious tourism products or resources. Besides, the study divulged the deficiency of awareness on

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