In Africa, wildlife‐watching experiences create substantial revenue from tourists that can finance wildlife conservation. Horseback safaris, where an experienced guide takes guests through the bush on horseback to observe plains game species, are a popular activity. Close encounters between ridden horses and game species are unnatural and potentially stressful situations, and horseback safaris may have adverse impacts on both the horses and the wildlife they have come to observe. This study aims to provide a preliminary insight into the behavioural